An independent advisory service, focused on unlocking the potential of the business of tourism, Jan recognises the significant changes and unquestionable opportunities on the horizon.

Jan provides a strategic compass for internal alignment and external impact, anticipating, addressing and overcoming the new challenges and trends of the Tourism sector. Jan works with leaders of DMOs, tourism businesses and investors to define their unique competitive advantage and develop, implement and monitor strategic performance. Jan offers leadership and advisory support, advancing digital transformation, championing responsible tourism, and promoting tourism as a force for economic growth, inclusive development, and environmental sustainability. With over two decades of C-suite experience, Jan has a recognised track record, global industry contacts, best practice capability-set, and tools that benefit her clients. She connects people, agencies, and businesses to access and leverage what's working, providing a strategic compass for internal alignment and external impact.

Jan understands the potential for tourism to generate wealth for communities, regions, and businesses, and she also believes strongly that tourism is a passage for global understanding and collaboration. She’s a trusted business leader and advisor, with the ability to identify and drive visitor economy growth. She has a proud track record, delivering strategies that enhance competitive positioning. With a specialisation in developing purpose-led organisations and transforming the way that they work, Jan joins the dots to unlock opportunities.

Having acquired international experience in both government and private sector, as former Managing Director of Ogilvy One, Director of The Nielsen Company, CMO of South African Tourism, CMO of Deloitte Consulting, CMO of Destination Gold Coast, GM Marketing for Destination NSW, and currently, CEO of Australian Tourism Data Warehouse, Jan's career path has been deliberately unconventional, a combination of management consulting, strategy, marketing, and place development. A very well-regarded Senior Executive, and clear thinker, with an ambitious spirit, Jan makes an impact by bringing insight and inspiration to maximise competitiveness.

With roots on the continent of Africa, and wings that have taken her to Australia, Jan’s pioneering spirit, and strengths in delivering meaningful growth, are appreciated and recognised. Her leadership is lived through genuine care for people, and a contagious aspiration for sustainable results. Born in South Africa, Jan was instilled with a love of the great outdoors, conservation, and, importantly, people from all walks of life. Her career path was grounded in an understanding of human motivations, and the importance of knowing your purpose in order to find fulfilment. This remains the essence of her leadership.

After travelling the globe, and acquiring diverse expertise, Jan established professional foundations in South Africa. With two decades of Senior Leadership experience in private and government sectors, being involved at the forefront of global enterprise, Jan fell into the tourism industry and developed an insatiable desire to lead positive change. Her success resulted in her being invited to start a new path Down Under, making a greater difference to the global community she strives to support, while also proving her capabilities to adapt professionally.